With over a decade of experience in the food industry, from start-up to corporate retail, wellfounded supports industry clients to strategically deliver their vision for evidence-based, nutrition-positive products; from ideation to shelf, and everything in-between.
Specialising in creating, developing and offering the credentials to support positive-nutrition food, drink & supplement products, that align with our belief that eating well can have a profound impact on your customers mental and physical health.
Clients.
Testimonials.
How we can help you.
From help refining the idea of a new positive-nutrition food product, to seeing your product on shelf; and everything in-between...
Nutritional analysis, nutrition copywriting, nutrition events spokesperson & ambassador
Trend & innovation research
Recipe development & refinement
Ingredient sourcing
Packaging development & sourcing
Manufacturer selection
Manufacturing scale up
Existing product development including cost & product optimisation
Building & defining product quality standards
Range extension ideation & development
Food safaris and trend trips
Project management
Example NPD portfolio.
