Alexandra
Emerson-White
BSc (Hons), MSc, mBANT, CNHC.
Alexandra is registered MSc-level Nutritionist and a multi-award winning food, drink and supplement product developer.
Receiving accolades from across the food industry and working with some of the top brands in the business, Alexandra supports brands, start-ups and retailers to deliver their vision for positive-nutrition food, drink and supplement products; from ideation to shelf, and everything in between.
Let me help you make it happen.
Wellfounded supports industry clients to strategically deliver their vision for evidence-based, nutrition-positive products; from ideation to shelf, and everything in-between.
A specialist in creating, developing and offering the credentials to endorse food, drink & supplement products, that align with my belief that eating well can have a profound impact on your customers mental and physical health.
Services.
NPD consulting.
Helping brands, founders, and entrepreneurs to strategically deliver their vision for positive-nutrition products (food, drinks & supplements); from ideation to shelf, and everything in-between.
Workplace wellbeing.
Looking after employee wellbeing boosts morale, loyalty, innovation, engagement and productivity. Productivity increases profits, now is the time to invest.
Personalised nutrition.
Evidence-based personalised nutrition and lifestyle medicine; to educate, support and inspire you to achieve optimal health for your mind and body.
Clients.
Testimonials.
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"Thanks for making our food dreams a reality!"
Buying Director, Liberty
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"Alex consistently demonstrated our company values. Smart & articulate, she communicates effectively while presenting her ideas & project updates with maturity. Alex has a positive attitude, delivering to a high standard whether applying her skills to a sole task or a team project. Alex is a pleasure to work with; I'd welcome her back without hesitation."
Sam Simister, Board Director at innocent drinks
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"Highly intelligent, extremely commercial combined with attention to detail & a creative flair is a killed combination for a successful product developer. Alex has a very natural communication style that enables her to share product & project updates & recommendations with confidence & integrity, which enables her to influence stakeholders with ease. Alex is a pleasure to work with & I would always welcome her back in my team."
Felicity Boucetla, Products Team Lead, innocent drinks
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"I was recommended to get in touch with Alex to help with a critical NPD project we had, and I thank my lucky stars I did! I can honestly say that it's been an absolute pleasure working with her and she has been instrumental in our progress. As a business owner, time is one of the most valuable resources. Thankfully, this is where Alex shines as she quickly establishes the project's scope and direction and then delivers high-quality work, on (or ahead of) time. One of the aspects I found most impressive was the thoroughness of her research and analysis. Even in areas, such as competitor analysis, that are easy to gloss over and cover superficially, she did a great job to really dig into the details and pull in all kinds of useful information that we didn't necessarily ask for, but she knew from the top-level brief would be interesting to see. It's this ability to see the bigger picture and provide that extra value, whilst also remaining firmly on-track that really sets her apart from others. Communication is prompt and calls/video-chats are always the right mix of discussion and staying to-the-point, making them a good use of time."
Greg Aubert, Healthy Yeti
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"Alex worked as a full-time product developer in our innovation team. She made a significant contribution, showing a very high level of creativity and moving our ranges ahead of the market. I can confidently recommend Alex to any organisation; she is very capable and an asset to any team, and we were sorry to see her go"
Cathy Chapman, Director of Food Product Development & Direction, M&S
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“Alex is top talent and we love working with her. Alex has a passion for food and a deep understanding of food trends that she applies to her extensive experience in new product development. This leads to outstanding products that not only taste amazing but are commercially sound. We wouldn’t hesitate to recommend Alex, a great addition to any team.”
Lucy Thomas & Lucy Ede, Founders, Tastemakers
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“Alex was able to jump straight in, understand what we required and support the NPD team, managing a number of elements simultaneously. She offered unique solutions that reflected our circumstances and requirements. Alex was efficient, speedy, her knowledge and effective solutions were always well received and appropriate. She had the technical skills that we needed, and transferred those skills ‘in-house’. Alex was extremely committed to the job at hand, organised and timely. I would highly recommend her, equally, we would be happy to have her work with us again.”
Annabel Anderson, Group NPD Manager, Coconut Collaborative
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“Working with Alex was smooth sailing from start to finish. Alex was very knowledgeable in both flavour development and manufacturing techniques. Alex made the rather daunting task of NPD much less worrisome, taking us from start to finish and providing fantastic follow-up and advice.”
Will Breakey, Co-Founder, Dr Will's
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“At PACK'D we worked with Alexandra to bring a completely new & innovative concept to market. After working through the brief, Alexandra took on the challenge and turned around an exceptional recipe in just two days. The finished product is exactly what we set out to achieve and has led to us to secure multiple retail listings (and counting). She has a very professional approach and a great eye for detail. I would highly recommend!”
Paul Loveridge, Head of Sales, PACK'D
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“I love working with Alex. I’ve worked with her on a number of product development projects now. Whether it’s making improvements to existing ranges in market or managing an NPD project from end to end I would highly recommend Alex. She is great with both the bigger picture thinking but also appreciates the importance of getting the details right which we all know are crucial to a successful innovation launch. Alex has the ability to immediately build good relationships with everyone she comes into contact with and has a style that allows her to deliver through others too. In short, if you have the opportunity to get Alex on your team then I’d recommend you go for it now.”
Paul Brown, Founder & CEO, BOL
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"Alex has been a pleasure to work with during her time as a consultant for Liberty. She has played an integral part in launching our very successful own brand collection, which has grown substantially since its launch 4 years ago. Her know-how and in-depth knowledge of the food market has been a key aid in developing the collection from its initial concept, growing to become an established facet of our brand. Alex is multi-skilled in food development, which has allowed us to effortlessly introduce a wide range of product into our repertoire. It has been a pleasure to have her onboard."
Julie Hassan, Buying Manager, Liberty London
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“We thoroughly enjoyed collaborating with Alex on developing a new female-focused product. She was incredibly organised, adaptable and meticulous with her research and timelines. Our product started from a basic concept, and she was fundamental in the research and development that took the concept from just an idea to a product with commercial potential. She brought a wealth of expertise in female nutrition and product development to our project and she felt like an extended part of the team. We’ll definitely be working with Alex again in the near future.”
Dr. Leah Bessa, Co-founder and CSO, De Novo Food Labs
Accreditations and memberships.
